My regular readers know I also create “How To” videos, but for those of you newly come to Behind the Curtain , here’s an announcement just for you .

I received a request recently from a reader who wanted to know how to use his own image for a PayPal “Buy Now” button and wasn’t sure where to start. (Thanks Rick for that request).

I created a new video showing him step-by-step exactly how to create and use the PayPal button with a custom image. You can see the new video at http://www.Videos.byCenay.com — while you are there, sign up to get updates whenever I post a new video.

Also check out the others there. If you are branding yourself on the Internet (something you should be doing if you are in Network Marketing), these video’s are a must.

No matter what you have to offer the marketplace, you must learn that the most successful businesses don’t try to be something for everyone. Instead they focus in on a narrow subject area – a niche.

No matter what you are selling (whether it be a product or a professional service), you need to hone in on your niche.

At first glance, it may seem like offering a product or service that is appealing to everyone will generate more sales than one geared toward a small group of people. But the fact is this concept rarely ever pans out (and we’ll get to that shortly). So it’s in your best interest to try not to be lulled by the thought. Instead, what you need is to focus on solving a specific problem. Usually the more specific the better.

Marketing is all about being at the right place, at the right time, with the right message. If you try to be there for everyone, your message will become diluted. And if you dilute it enough, it won’t be the right message, at the right time, for anyone. Try to remember that and apply it in everything you do related to your business – it’s a golden rule of marketing.

I’m sure you realize it’s impossible to meet everyone’s needs. So you need to select a target group and attempt to appeal to them and them alone.

• Cater your product or service to solve their needs…
• Adjust your marketing to fit with their interests…
• Write your advertising to be compelling to them…

This may seem simple at first glance. But, take it to heart; it really is a sure-fire way to increase your sales.

I’m sure you get the idea. Just focus in on one specific area. It is impossible for any one product or service to fill everyone’s needs. So focus your message by creating a Unique Selling Proposition.

After building your Unique Selling Proposition, you may need to adjust your product or service, your advertising, your website, or your target audience a little (or all of them). Fortunately, none of these are set in stone and can usually be changed quite easily.

You may be a little skeptical at first. If this is the right way to do business, why don’t all (or any) of your competitors do it? It’s a good question, and here are a couple of answers…

For one, many businesses are afraid to set themselves apart. This is due in part to being afraid of stepping aside from the pack.

And secondly, it is probably out of pure greed. Targeting a select audience seems like it would cost you some clients. But the reality is you can’t appeal to everyone anyway. Try to do it and it is likely you won’t appeal too much of anyone. Differentiating is the key to success in business.

You stand a better chance of becoming an acknowledged leader in a smaller niche than in a larger one. If you look around at your competition, it is likely that no one has segmented the market and gone after a smaller niche. That means there is a prime opportunity for you if you give this a try.

It’s important that you build your unique selling proposition as soon as possible. Not sure where to start, even after reading this article? Then you need my eBook called Position Tactitics, Step-by-Step Guide that will Help Anyone, in Any Type of Business Create a Profit-Pulling Unique Selling Proposition . Inside is almost 100 pages of step by step instructions for determining what your USP is and how it can help you establish yourself, no matter what business you are in. And this most definitely includes multilevel marketing. Also include in the course, is a 44 page action guide that will focus your message to laser targeted pinpoint. From now to the end of January, I am running a “holiday special” and discounting the book and action guide by $50. Order today, and the entire blue print for defining your unique selling proposition is only $47. And if you send me an email with your receipt number after purchase, I will include three undisclosed bonuses, for my loyal readers only.

Bonus #1:The Greatest Marketing Secrets of the Ages

Bonus #2: 7 Hidden Psychological Secrets To Maximum Sales

Bonus #3: 14 Point Web Copy Analysis of a Winning Site

So, make 2008, the best year ever by increasing traffic and driving stampedes of prospects to your newly organized winning site. You get all 4 books (Position Tactics, Position Tactics Action Guide, The Greatest Marketing Secrets of the Ages, 7 Hidden Psychological Secrets to Maximum Sales and 14 Point Web Copy Analysis of a Winning Site) for only $47 for a limited time.

Don’t forget, forward me your recipt to receive the three bonus books!

Position Tactitics, Step-by-Step Guide that will Help Anyone, in Any Type of Business Create a Profit-Pulling Unique Selling Proposition

Welcome to the first installment of my new Behind The Curtain blog. Here I will offer never before discussed “behind-the-scenes” methods the “top-guns” use to build their incredible success. It’s not like they lied or anything, they just keep the best techniques quiet with no fan-fair.

Have you ever wondered how some new guy comes into the organization, and within a week is the newest top-earner? It’s no secret really, but it does require some long-term thinking. You see, the new guy knows something that isn’t explained easily, or talked about much. The company line when you join is to go to your “warm-market”. Your friends and family. People who you already know, and therefore, already have a certain “trust” established with you. Well, until you join your fourth MLM company that is. And then what happens? Do they screen your calls? Avoid you at family functions? I know mine did.

That’s not what the new guy does. Although it’s still about trust, he doesn’t go to his warm-market as a first step. He knows that you have to build trust and the easiest way to do that is to position yourself as an Authority . So, he goes to the people he has networked with (already) and shares his vision. You see, he has spent the last four years “networking” with the right people. Cultivating contacts. Listening. And Learning.

Now, what does this mean to you, the newest addition to your companies “downline”? Well, it means you might have to play a little catch up, but I can provide you some tips to make this process take less time and be almost painless. But the very first thing you need to do, for you, is to learn everything you can about this business. What works, what doesn’t, why you are doing this and what will it take to keep you going. You see, there is something else the new guy knows that you don’t. It’s NOT about the company, the products or the compensation plan (although a bad company, terrible products and a compensation plan that isn’t worth beans doesn’t help). It’s ALL about you. Can you relate to people, can you establish trust. Can you build a relationship? See, people will join your downline for any number of reasons, but they ALL start with how that person views you. Will you help them? Will you take them by the hand or are they just a number to you? Want to know why so many people fail at what should be one of the greatest opportunities on the planet? They forget they are selling themselves and they don’t treat the opportunity as a business. The new guy knows it. In fact, he depends on it.

It’s not a wizard behind the curtain, it’s just a man. Granted, it’s a man (or woman) that knows how to network, how to meet new people, how to brand himself. Can you duplicate that? Hell yes. Stay with me and I will show you how.

Why? Because helping you succeed, whether you are in my organization or not, makes me feel good. And that’s why I am in MLM. To feel good. Well, and to make money, but that is secondary. Doing what makes me feel good, in this case, also helps me make money. I work from home and make good money, so I have a little spare time. I can afford to give a little back.

by Shiraz Khan - posted on his blog at http://downlineattraction.com/blog/?p=30

Shiraz is someone I met on the Magnetic Sponsoring training site whom I admire. I follow his blog regularly, but wanted to share an article I found that I really enjoyed. Thanks Shiraz for your laser targeted message.

You Can Build A Downline, Great! You Own Nothing

by Shiraz Khan

Have you ever considered becoming a lawyer without going to Law school? How about performing surgery without going to medical school?

Exactly…

It’s amazing how many businesses on the internet cater to people’s fears by telling them they’ll do ALL the lead generating, prospecting, and downline building for them. You can just sit on your butt and watch money come pouring in right through your computer screen automatically.

Just look pretty, and no need to lift up a finger…

Yeah right.

Here’s the problem with these “programs” that promise you the world. Even if they make you money, you’ll have NO ownership.

You won’t own any leadership skills of confidence to attract people into your business. You won’t own any marketing skills to generate leads. None of the prospects and downline members will belong to you.

It will all be the property of your company. If the company says goodbye to you one day, you’re dead in the water. Is that a risk you want to take and fully depend upon?

The wealthy will tell you that a real business is a true asset. It’ something you own, and it depends on no one individual or entity. It runs as a system independently, and you become the center piece.

If you’re not building “You, inc”, marketing and branding yourself, and building solid lead generation skills without cold calling and buying leads, then you’re not a real entrepreneur.

You’ve just got a job as a high-commission sales person.

- Shiraz Khan

P.S. My business is all about helping you build wealth and freedom. To learn more about my 7-Figure Home Business training, visit www.MeetShiraz.com for a free 10-day E-mail boot camp