I was going through my tools and doing some organizing, when I came across a PDF that changed the course of my online marketing methods.

If you’ve been online any length of time, you know who Mike Filsame is (author of The Butterfly Marketing Manuscript and The Butterfly Marketing System ). Unknown to him, one chapter of his highly acclaimed The Butterfly Marketing Manuscript was leaked and I managed to grab a copy.

Click the link below to grab the PDF, print it out and study all 28 pages. You can thank me later. Or better yet, come back and click The Butterfly Marketing Manuscript to get a $100 discount on the complete book. THEN you can thank me.

The Butterfly Marketing Manuscript - Leaked Chapter

Ever wondered what is list building and why would you want to have your own list of subscribers? Well for starters, your list provides you targeted customers. By subscribing to your list, these customers have already shown their interest in what you are offering, and selling your products to these customers is an easy task. Though it is rewarding to have your own list, building such a list takes up a lot of effort and your time.

There are a number of ways to get subscribers to your list. The easiest way to build your own list is to offer a free e-book or software on your website. The freebie that you offer should relate to your site and should be unique. You need to remember that offering an e-book or software that is valuable for your subscriber is the first step towards building trust with your prospective customers.

Continue Reading "List Building Made Easy"

If you are like me, you are working very hard at building your MLM Business or Network Marketing opportunity into a successful (quit-your-day-job) income. It’s sometimes hard to do with just your “warm-market” (sometimes? Try impossible), so I started looking for other ways.

In fact, I was looking for a way to expand my “warm-market” since most of my family members had quit taking my calls. I am SURE you know how that is. Then I saw an ad that looked kinda like this…

Want to know how you can Magnetically attract endless new prospects and customers to you, with credit card in hand? Sign up for this free 10 Day Boot Camp to learn the tactics and strategies behind Magnetic Sponsoring and become the Hunted instead of the Hunter.

Stop chasing down leads and start having them calling you!

I have to say, that single ad has changed my life! I signed up for the 10 day boot camp, got the first email right away and started reading. Then I was waiting on the next installment hours before it was due out the next day. I read every word three times, then set it aside, only to pick it up again later in the day and read it again. After the 10 day course, I purchased the Magnetic Sponsoring eBook and devoured that in 2 days. This guy was talking to me! And he introduced me to concepts that were just vague outlines in the back of my mind. He clarified so much HOW to be successful in network marketing in today’s world.

Look, the techniques that worked for our parents aren’t viable any more. Things are changing too fast, the “drop-out” rate is at an all time high, with most MLM’ers looking for the next “good-thing” to come along.

This 7 Day Video Boot Camp , and the Book, Magnetic Sponsoring teaches you how to insulate yourself from this attrition rate, freeing you to do what you said you wanted to do when you got into this business. Have more time for yourself. Tell me, when was the last time you went to a social gathering and didn’t prospect?

Wouldn’t you like to remove some of the pressure and be able to enjoy yourself again?

You should invest a little time in yourself and your business by taking the 7 Day Video Boot Camp and getting the very reasonably priced Magnetic Sponsoring Book .

You can come back here later and thank me. I’ll be waiting.

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Network Marketing

Yep, that’s right. Multilevel Marketing Companies, or MLM’s use Network Marketing to *market* their products, which means they get and sponsor people who have never owned a business before to tell other people about the product. And since having other representatives sponsored is one of the *income streams*, these people market BOTH the business opportunity and products to the same group of people.

That’s a little like advertising a Dog Training program and if they show any interest, try to sell them Home Siding. The two markets are VERY different and should be marketed differently, but most MLM companies and up lines explain that all you have to do to be successful in this business is tell everyone you know, everyone you meet, casual encounters at the grocery store or gas station about your “opportunity”.

Well, if you have spent any time in MLM , you know this often just leads to frustration. Family members start to avoid you, friends don’t take your calls.

Try to see it from their point of view.

You tell them all they have to do is “plug-in to your system” and they too can have a profitable business. Only, where is YOURS?!?! The typical new recruit is slammed by their up line with a list of things to do that make no sense in the real world of marketing and business.

There is a better way, but you have to get out of your own way first. And that means listen to what your up line has to say, but use your head too. If what they are telling you isn’t working, try something else.

And frankly, focus your efforts. If you are trying to sell the product, sell the product. Once you have established some trust with your customer and they can see the product really does what it says it will do, you can offer them a chance to also make some money selling it. Customers who “convert” in this way make the best representatives (or advocates) of the product.

But this should come later.

After they have used the product, seen the results, explained the product to friends and family (without the business opportunity lurking in the background of every conversation) and are really excited about it, then they can “focus” their efforts. But don’t be surprised if you offer the opportunity and most say no. These are normal real people with real lives who haven’t thought about owning their own business, or becoming an independent marketing contractor (which is what an network marketer is after all), they just wanted a solution to their problem. (Remember that most MLM companies offer health related products).

Offer your “business opportunity” to small business owners, people looking to work from home or start their own business. These are the people that are already doing research and grooming themselves for the “business owner mentality” and lifestyle. Look at these two words… Network Marketing. Does anything in those two words suggest “market two DIFFERENT concepts to the same person”? I don’t think so.

There is a high failure rate with network marketing because everyone is taught the same thing. It’s almost like a cult or religion. Personal Empowerment, Personal Development, Belief is the key. Trust me, if I am trying to drive a screw into a board and it isn’t working, getting a bigger hammer *might* get the job done but it takes a lot of extra effort and will probably just ruin the material I am working with. Getting a screw gun would be the better choice since that is what it was *designed* to do. If what you are doing isn’t working, don’t go get a bigger hammer (visualization boards, more tapes on empowering yourself, creating an Alpha personality that people respond to, etc ), get a different tool for the job. It’s called Focus .

Let me ask you this. If you went to your butcher for some steaks, and he tried to sell you snow tires, would you go back? If you called your Dentist and asked for an appointment to get a tooth looked at and when you got into the chair he proceeded to try and sell you Investment Bonds, would you go back? Nope. Neither would I. When we went into the Butcher’s or the Dentist, we had a certain result in mind. Being *sold* something else is off-putting at best, and damaging to their credibility at worst. They would quickly go out of business. So why on earth would you attempt the same thing just because you are representing a company/product/service that uses the Network Marketing business model to sell their products/services?

If you are smart, you won’t. It doesn’t work. What you need to do instead is focus your efforts. Sell to someone who is looking for what you have to offer. And don’t try to cross-sell them. If they are looking for a health product that will relieve their joint pain, don’t try to sell them a business opportunity. If they are looking to work from home or start their own business, sell them that, not a pill for joint pain. See what I mean? It’s two completely different markets.

So, get out of your own way. You can be very successful in network marketing, especially if you find a company that offers good bonuses, unlimited level payouts and products that really work. But don’t be a Lemming and do what your up line tells you to, just because they tell you to. Use your head. Remember that their up line trained them, and their up line trained them and so on. Find a company that offers real training, not just a list of things you should do like: 1) Make a list of your warm-market 2) Call all 100 people and let your excitement infect them 3) Listen, ask questions and then pitch them 4) Train your down line to do the same thing 5) Repeat.

That’s not a recipe for success. That’s a recipe to get yourself uninvited to the family Christmas party.

Just my two cents worth.

Cenay ‘

PS: Obviously, I have an MLM company in mind. One that meets all my criteria AND does something I have never seen any other company do. They donate 5% of all product sells to Childrens , Incorporated to help feed starving children in the United States! That’s 5% of their money, money I helped create with my sales. I can live with that. Want to know more about the company I choose? Nussentials - Building Wealth And Stamping Out Hunger .

What if I told you, I could let you in a little secret of mine?

Exactly how you can get a professionally written, tweaked and maintained capture page that converts very well. Hosted. Oh yeah, and an email follow up series that will help convert those that didn’t buy initially. 

What if I told you that using this capture page would get you prospects for your network marketing opportunity, or pay you, even if they said “no”?

Would you be interested?

Well, everything I just said (and so much more) is possible. It’s not what you know, it’s who you know. I know you have heard that said time and time again, but it really is true. 

Instructions for getting access to your very own capture page:

1. Visit my web page at http://www.CenayNailor.com/magnetic and sign up for the free video’s. These explain the concept and process much better than I can here, mainly because it’s video. 
2. Listen to Mike Dillard and take everything he says to heart. He was one of my first mentors and his advice helped me launch my business into profitability. 
3. (In a hurry?) You can just purchase his book called Magnetic Sponsoring and get immediate access to the capture pages, design team tweaks and improvements and hosting. You should read the book at least three times though. (Every time I read it again, I get something new out of it.)
4. With your book comes a complete back office affiliate system to allow you to market to others just like you. (ie: Business Entrepreneurs looking to earn a full time living with their network marketing business)
5. I did say it was free, and after you sign up for the free video’s, email me, and I will show you exactly how you can get it without buying his book. Although, investing in your personal development (if you are serious about being successful) should be a no-brainer for you. 

I know it sounds too good to be true. I thought the same thing when I started marketing using this powerful system. But in only a couple of weeks, I was earning $400-$1000 a month, gaining prospects to talk to, and increasing my confidence, marketability, and skill set. 

Take a moment and do yourself and your business a huge favor. Go check out the free videos, and then drop back by here to tell me what you thought. 

I’ll be waiting. 

In addition to this blog, I have a couple of others that focus on activities necessary to build your business. As we have discussed before, personal development and skill acquisition is an ongoing-must-have-it activity you need to be doing, daily.

To help with some of the challenges of those pesky computer and Internet related tasks, I have built some videos that explain it, it step-by-step detail. Just some of what you will find on my Video site…

Social Networking (Web 2.0)

• Creating A MySpace.com Page
• Add A Slide Show To Your MySpace Profile
• Edit Your MySpace Profile
• Updating Your MySpace Profile Photo
• Find Friends On MySpace
• Find and Embed Video on MySpace (and Comments)
• Create A HubPages Account And Build Your First “Hub”

Blogging With Blogger.com

• Create A Blogger.com Blog
• Add A Link List To Your Blogger.com Blog
• Delete A Comment From Blogger.com Blog
• Add An Opt-In Form To Your Blogger.com Blog

Blogging With Wordpress

• Installing Wordpress In 5 Minutes (or less)
• Using Wordpress Themes
• Adding An AWeber Opt In Form To Wordpress Blog

Techie Stuff

• Advanced Domain Name Search
• Basic HTML (For MySpace, Websites and Comments)
• Find, Install and Use FTP Client To Transfer Files
• Use A Custom Image For A PayPal “Buy Now” Button
• Save Adobe PDF’s (from web) and Send Via Email
• Google Alerts - Your Personal Research Assistant
• Working With The “Hero” Book
• Setup an eBay Seller’s Account

Email

• Add an Email Account To Outlook
• Using Signature Lines To Prospect

If you have spent any time within the Network Marketing world, you know the value of that statement. For those of you just starting out, let me let you in on a little secret… it PAYS you big dividends to spend the time TEACHING your downline to duplicate your success.

In fact, if you do nothing else, you will still come out ahead. Why? Because ensuring the success of your downline guarantees the success of your business. You see, a lot of the “heavy-hitters” will tell you to “recruit, recruit, recruit” but getting people signed up under you is only a small (tiny) part of your success. Let’s say you recruit 30 people but don’t teach them how to duplicate your success. What happens?

You have 29 spots filled that aren’t doing anything! I say 29 because chances are you will get a business-builder in there somewhere. Someone who knows this opportunity can yield great results, and knows that success depends on them, and their downline.

Now, what if you only sponsor 7, but you take the time and trouble to teach them how to be successful and how to teach their downline the same lessons? What happens then? You guessed it. Success! I would rather have 7 people that are interested in being successful, than 30 newly sponsored people who expect their upline to do all the work, or just don’t get how to approach the business side of the opportunity.

And here’s a fact for you… every single MLM or Network Marketing company that was NOT people and relationship driven, no matter how good its products or services, no matter how well managed, has either gone broke or struggled to keep its head above water. And every relationship-drive business that taught mentoring and duplicating success, no matter how inferior its products or services and no matter how poorly managed, was successful almost without fail.

(Companies with low quality products or services WILL ultimately fail. But MLM companies or groups with wonderful products and services - but who stress “numbers game, recruit, recruit, recruit” - will never scratch the surface of their potential)

As you learn the business opportunity and what is successful for you, you should be asking yourself this question… “Is this duplicatable? Could I train all my people to do this?” The answer should always be a resounding YES, but if it isn’t, perhaps you need to adjust your approach. Remember, a successful downline guarantees your success. You must teach them what works in a way that they can consistently duplicate.