Today’s post is a guest spot by author and SEO consultant Sam Kern. You can see more from him on his Articles Base profile by clicking his name.
Author: Sam Kern
Selecting the right keywords for a website is the key to top ranking on search engines. If the wrong keywords are optimized, there is very little chance of them achieving top placement. So much so that some SEO consultants advise to use the chosen keyword in the actual domain name. If a keyword is searched thousands of times a day in Overture, then most of time the competition you will have to outrank will be extremely fierce. In order to find about less competitive keywords that can still generate a good traffic to your website, you will need to work out the KEI - Keyword Effectiveness Index.
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